This Privacy Policy explains how USA Industries, LLC (“USA Industries,” “we,” “us,” or “our”) collects, uses, stores, and shares information when you visit our websites, use our mobile application, interact with us electronically, submit quote requests, or otherwise engage with our products and services. Please read this Privacy Policy carefully to understand our practices regarding your information.

Scope

This Privacy Policy applies to:

• Our website at www.usaindustries.com and related web properties;
• The USA Industries mobile application, including Progressive Web App functionality;
• Online forms, quote requests, surveys, customer service interactions, and marketing communications; and
• Digital services, analytics platforms, and advertising technologies used in connection with our website and mobile applications.

Information We Collect

Information You Provide to Us

We may collect personal information you voluntarily provide when you:

• Submit a quote request or contact form;
• Request product information or technical support;
• Subscribe to newsletters or marketing communications;
• Participate in surveys, promotions, or events;
• Create an account or save preferences; or
• Communicate with our sales or customer support teams.

Depending on your interaction with us, this information may include your name, company name, email address, phone number, mailing address, job title, project or application details, and any other information you voluntarily provide.

Information Collected Automatically

When you visit our website or use our mobile application, certain information may be collected automatically through cookies, tracking technologies, and analytics tools, including:

• IP address;
• Browser type and device information;
• Operating system;
• Referring URLs;
• Pages visited and time spent on pages;
• Features used within the website or mobile app;
• Clickstream and interaction data;
• Date and time of visits; and
• Approximate geographic location derived from IP address.

This information helps us improve website functionality, troubleshoot issues, analyze trends, measure marketing performance, and enhance the user experience. We do not knowingly collect sensitive personal information unless voluntarily submitted by the user for a legitimate business purpose.

Cookies and Similar Technologies

We use cookies, pixels, local storage, session replay tools, and similar technologies to maintain website functionality, remember user preferences, analyze website and application performance, measure advertising and marketing effectiveness, and improve user experience.

Some cookies are necessary for the operation of our website, while others support analytics and advertising functions. You may manage cookie preferences through your browser settings; disabling certain cookies may impact website functionality. Depending on applicable law, users may also have the right to opt out of certain tracking technologies used for targeted advertising or analytics.

Service Providers, Analytics, and Advertising

We use third-party service providers to operate our business, process certain submissions, understand website performance, improve user experience, and evaluate marketing effectiveness. These services may collect or process information about your interactions with our website or mobile application, in some cases over time and across different websites or platforms.

Third-party services we may use include:

• Google Analytics and Google Ads — website analytics and advertising measurement;
• LinkedIn Insight Tag — advertising measurement and audience analytics;
• Salesforce and Salesforce Marketing Cloud products — customer relationship management and marketing communications;
• Call Tracking Metrics — call analytics and attribution for inbound phone inquiries;
• Zapier — automation service used to process and route contact form submissions from our mobile application, including the name, company, phone number, email address, and message you provide;
• Other analytics, CRM, automation, or advertising platforms used in connection with our business operations.

These providers may use cookies, pixels, device identifiers, or similar technologies to collect information. To learn more about how Google uses data, visit Google’s Privacy & Terms resources. Users may opt out of certain Google Analytics tracking through Google’s browser opt-out tools.

California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to:

• Request access to personal information we collect about you;
• Request deletion of certain personal information;
• Request correction of inaccurate personal information;
• Understand the categories of personal information collected, disclosed, or shared;
• Opt out of certain data sharing activities considered “selling” or “sharing” under California law; and
• Limit the use of certain sensitive personal information, where applicable.

We do not sell personal information in exchange for monetary compensation. However, some analytics and advertising technologies may be considered “sharing” under California law. California residents may submit privacy requests by contacting us using the information provided below. We will not discriminate against users for exercising their privacy rights.

Do Not Track and Global Privacy Control

Some web browsers offer a “Do Not Track” (DNT) setting. Because there is currently no universally accepted standard for DNT signals, our website may not respond to browser-based DNT settings. Where required by applicable law, we recognize certain Global Privacy Control (GPC) signals as requests to opt out of applicable tracking or sharing activities.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the nature of the information and applicable legal or operational requirements.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to help protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website or mobile application may contain links to third-party websites or services that are not operated by USA Industries. We are not responsible for the privacy practices or content of third-party websites.

Children’s Privacy

Our website and services are intended for business and commercial audiences and are not directed toward children under 13 years of age. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or business operations. Any updates will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise applicable privacy rights, please contact: